League of Ireland
Bringing matchday
stories to life.
Short-form edits, player stories and pitchside moments created for TikTok, Reels and YouTube Shorts.
LOI Matchday · First-week results
A brand-new League of Ireland TikTok account built from zero, generating strong organic traction during its first seven days.
Selected films
Made for the feed.
Six examples of matchday footage, player stories and live football moments shaped for short-form platforms.
Self-initiated motion design concept
Rebuilding Goal of the Month for retention.
Using St Patrick's Athletic's existing July Goal of the Month compilation as a starting point, I rebuilt the package for a tighter and more engaging watch.
The re-edit reduces the runtime by 25 seconds, introduces alternate goal angles and adds branded graphics displaying each player, opponent and date. I also reordered the goals to build towards the strongest finish, helping the video maintain momentum and maximise engagement throughout.
- 25 seconds shorter
- Multiple angles
- Motion graphics
- Retention-led ordering
Workflow in action
See how I find the story.
While a match is unfolding, I timestamp valuable moments, rate their short-form potential and identify the player stories and narratives worth developing.
From live match to usable content plan.Shamrock Rovers v Armenia
First Leg · First Half
2 pages
Build the next matchday story
Football content should feel
as alive as the game.
I work across editing, matchday storytelling, channel packaging and performance analysis to help clubs and football organisations build stronger audience connections.
Discuss a project