Channel growth case study
BuildingZoneFutbol
I repositioned a football channel around high-impact defensive edits, rapid matchday publishing and content packaging designed to capture audience interest.
Focus: Defensive edits • Fast publishing • Audience growth15M+Views in 28 days
50K+Watch hours · 28 days
15K+Followers gained · 28 days
500K+Likes
3M+Top-performing Short
Selected videos
@TheZoneFutbolThe strategy
See my matchday workflowNiche focus
Built a recognisable channel around one underserved player audience.
Rapid publishing
Tracked matches live and released edits while interest was still peaking.
Multilingual packaging
Used English, Russian and Uzbek titles, captions and search terms.
Analytics-led iteration
Used retention, search behaviour and performance data to shape future uploads.
Need football content that performs?
I help clubs, players and football organisations create sharper content built for attention, engagement and rapid matchday publishing.